In addition to trying DRY Sparkling‘s line of beverages, I had the pleasure of interviewing DRY Sparkling’s Founder/CEO Sharelle Klaus. Klaus has always had a passion for the culinary world. After having four children, she didn’t want to let a lack of wine or cocktails stop her from creating a great pairing. She became determined to create the first line of sparkling drinks that could compete with a great glass of wine or a premium cocktail and could also pair with gourmet meals.
She founded DRY Sparkling in 2005, a less-sweet soda option that is now one of the fastest growing carbonated soft drink brands in the US with distribution at many national and regional chains as well as, restaurants, cafes, and bars across the US and Canada. Flavors include Watermelon, Juniper Berry, Rhubarb, Lavender, and Fuji Apple, to name a few.
What elements of your company would you want each customer to know as they are enjoying DRY Sparkling?
I’m a mother of four, and during those years when I had to skip wine and cocktails, I realized there was a real lack of sophisticated, non-alcoholic beverages available. Everything at that time was either cloyingly sweet, highly artificial or lacking imagination. I wanted a flavor-forward, non-alcoholic beverage that could compete with a great glass of wine or a premium cocktail and could also pair with my Thai food or beef tenderloin. When I realized that the ultra-competitive beverage market lacked one, I decided to make it myself— starting in my own kitchen. Our flavors are probably our biggest differentiator — our ingredients are clean and simple as each of our varieties are dedicated to a single flavor, so they are immediately recognizable from the first sip. Per 12 oz. serving, DRY contains about 1/3 the sugar and calories of traditional sodas and juices and does not contain any artificial sweeteners, flavors, or colors. Additionally, all DRY Sparkling beverages are Non-GMO Project Verified, caffeine-free, gluten-free, OU certified kosher, and sodium-free.
Blood Orange DRY Sparkling with sweet oysters and Cucumber DRY Sparkling with briny oysters, Lavender DRY Sparkling with dark chocolate anything, Ginger DRY Sparkling with Sushi, and Fuji Apple DRY Sparkling with fried chicken.
Your company is very active in giving back to charities and organizations. Tell us more about your relationship with these organizations and how that commenced.
DRY supports hundreds of charities through donations and volunteer time, especially organizations focused in food and beverage. Some of our longest-standing partnerships are with Seattle’s iconic Pike Place Market Foundation and Farestart. The Pike Place Market Foundation ensures the community in and around the the Market is thriving. They support hundreds of programs for low income residents who work, learn, and live in and around the Market. FareStart is a Seattle-based a culinary job training and placement program for homeless and disadvantaged individuals. We’ve been donating DRY Sparkling to them for service in their restaurants and cafes for over a decade and our team volunteers at their Guest Chef Nights annually. We also support Share Our Strength’s No Kid Hungry campaign, the March of Dimes, the Make-A-Wish Foundation and many more!
Are you currently working on any new flavors/concepts?
We are always focused on innovation in flavor and design so we can stay one step ahead of what’s happening in the industry. We’ve just introduced two new flavors to our growing core line – bold and spicy (but not overly sweet) Ginger DRY Sparkling in 12 oz. aluminum cans, juicy new Watermelon DRY Sparkling in 12 oz. glass bottles. We’ll also release limited edition 750 mL holiday-inspired bottles of Ginger and Cranberry DRY Sparkling this fall. Our innovation will continue into 2018, but we haven’t announced these newest flavors and concepts just yet.
http://www.drysparkling.com // 888-DRY-SODA (888-379-7632)
*Woven straw bag is by DECI Design Co.