I just discovered Pops by Haley on Instagram, a new, nostalgic dessert company that serves scrumptious push-up cake pops that are out of this world. Do you remember as a child, if you grew up in the 90’s like me, those push-pop that came in sugar-soaked flavors such as Cotton Candy, Berry Blast, and Watermelon? My friends and I had them at camp all the time. I miss those days and these really brought me back to those good old days. I purchased the 1x mix & match – 2 premium flavors for $43 each The flavors I chose were Red Velvet and Vanilla Birthday. The shipping was expedited via FedEx and arrived promptly in the morning on the delivery date. You can choose the exact day you wish for your dessert pops to be delivered. The delivery cost is $15 and arrives in a white box with an insulated cool bag cover.
Between the two, I highly recommend the Vanilla Birthday. Funny story, I was getting ready to go out the door yesterday morning and I only anticipated taking one bite of each for my sweet fix and behold, I guzzled down the Vanilla Birthday pop: one push, one bite, and so on, and then before I knew it, it had evaporated. Each bite was even more tempting than the next, the icing and cake was so fresh, and I loved the colorful sprinkles! I red velvet cake was also fresh and tasty. I can’t wait, I am going to have another one later today and share the rest of the pops with guests arriving this week.
Below exclusive interview with Haley Raphael, the co-founder of Pops By Haley.
Please describe how your business launched. What were your favorite desserts growing up as a child?
Pops by Haley started as a fun project between myself and my boyfriend, Jesse Mates. The pops were inspired by the ‘90s Flintstone ice-cream push-pops that we used to eat as kids. We started the Instagram account “@popsbyhaley” about 6 months ago to document our creations, and the business grew from there! I quit my full-time job about 3 months ago (with Sweetgreen’s corporate office) to go full-time with Pops by Haley. My favorite dessert has always been cheesecake (and I hope to add a cheesecake pop sometime soon!)
What is the best way to store the pops? For how long?
Our pops can be stored at room temperature (in a relatively dry, air-conditioned space) for about 1 week. They can also be kept frozen for up to 3 months.
What are some recent custom creations you have done for customers?
I’ve experimented with a lot of custom creations such as dairy-free pops, pink/blue baby shower pops, Mardi Gras pops (green, yellow, purple) etc. It is always fun to collaborate with customers to try out new flavors and presentations. We’re all about customization so the options are truly endless.
Your recent events include the Sugar and Champagne Affair for the Washington Humane Society and The National Cherry Blossom Festival. Are there any other organizations you have worked with?
We were at the Embassy Row Hotel’s launch party next week in Dupont, as well as Intermix (Georgetown’s) Fashion for Paws event, and Jonathan Adler’s happy hour celebrating the launch of their Formica Laminate collection. We were also at New York Sports Club (NYSC) in NYC last Saturday for an animal rights awareness philanthropy event for Unleashed (http://www.unleashedny.org). Yesterday, we did a pop-up event at Williams Sonoma at Tysons Galleria in Virginia.
Is there the possibility of seeing Pops by Haley in New York City or even The Hamptons? Where would you consider expanding to?
We ship nationwide (and actually most of our online orders come from NYC) but I hope to appear at more events and pop-ups in NYC soon!
Do you have a delivery service in Washington D.C. or should orders just be placed on your website/via email?
We offer delivery in DC for $10. Shipping to NYC (and most of the east coast) is $15. Delivery and shipped orders can both be placed on our site (www.popsbyhaley.com). Custom order inquiries can be sent to email@example.com.
What is your favorite pop flavor? The customers’ favorites?
My favorite pop is chocolate peanut butter 🙂 Our most popular flavors are vanilla & chocolate birthday (with rainbow sprinkles).
Please describe your work in Union Kitchen. How did that collaboration become established?
Union Kitchen has been an amazing place for Pops by Haley to grow. It’s a food incubator housing about 50 different food start-up companies with everything from chocolatiers to vegan caterers. There are so many collaboration possibilities among all the vendors and everyone helps each other out. It’s a really great environment. We’ve been in Union Kitchen for two months now (after deciding between many local kitchens and food incubators). Before that, we were renting kitchen space part-time from a local bakery.
Haley Raphael is originally from Baltimore, Maryland and now lives in Washington, DC. She attended the University of Maryland, College Park Smith School of Business and graduated in May 2014 with Cum Laude as a double major in Marketing and Supply Chain Management. After a short period in the corporate world, Haley decided to pursue a career in the culinary arts, her true passion, while combining her skills in business, and launched Pops by Haley in November 2014.