New Product Debuts at Expo West 2019

east end taste smashmallow

Last week from March 5-9, over 86,000 industry members came together at the Anaheim Convention Center to discover and learn about new products that are shaping the health and wellness industry. 3,600 exhibiting companies, including 600 first-time exhibitors, showcased the latest in food and beverage, beauty and home, and supplements and nutrition. Here are five brands that debuted new products at Expo West 2019 in Anaheim, California.

simplyprotein expo west east end taste


SimplyProtein crispy and baked bars, which launched in October of 2018, are made with clean ingredients, 11+ grams of protein and 3 grams of sugar or less. All of the snacks are non-GMO project verified and free from gluten, artificial flavors, preservatives or colors, making them the perfect guilt-free snack options. Four flavors are available, including Lemon Crispy Bar, Peanut Butter Chocolate Crispy Bar, Peanut Butter Baked Bar, and Chocolate Chip Baked Bar.


Bulletproof just launched its newest flavor of its Cold Brew Ready-To-Drink line: Caramel! Enjoy Bulletproof “butter” coffee, with no blender required, with a deliciously sweet caramel taste. Made with cold-brew coffee, grass-fed butter, and a proprietary “Brain Octane” oil derived from coconuts, Bulletproof Coffee can increase mental energy and curb cravings, in addition to delivering a caffeine jolt. The coffee also has no sugar. Bulletproof’s Ready-to-Drink Cold Brew is the #1 single-serve ready-to-drink coffee brand in Whole Foods and Sprouts.


Their new flavor, TOASTED VANILLA made its debut and delivers a perfect campfire reminiscent taste. At only 80 calories per serving (4 mallows), SMASHMALLOW is the perfect guilt-free, every-time of day treat for your taste buds. Made with all-natural, organic, and gluten-free ingredients. Currently available exclusively at Target stores nationwide.


Petal launched in Chicago in 2018 with three ‘rebelliously rosy’ flavors. At Expo West, Petal introduced three new, wildly original blends: Elderberry White Tea Flower, Lemongrass Dandelion with a hint of Strawberry and Peach Marigold with a hint of Basil.

CORE Foods

Their Organic Probiotic Overnight Oat Bar debuted at the Expo. These tasty & delicious plant-based bars are packed full of organic ingredients like gluten-free oats, nuts & seeds. Available in six flavors: Lemon Poppy Seed, Coconut Cashew Mango, Peanut Butter, Chocolate Peanut Butter, Blueberry Banana Almond and Dark Chocolate Cherry. All six flavors are vegan with at least 6g of soluble fiber and 5g of protein, no added sugar or sweeteners, and filled with prebiotic and probiotic ingredients. Select products are currently available on Amazon. These bars will be available on Amazon and in Whole Foods starting in April.