Serendipity Brands Launches Ice Cream Line

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The iconic Serendipity Brands has an ice cream line that is 65 years in the making, which was also featured at the 2nd Annual Hamptons Interactive Brunch in East Hampton on July 20th.

Serendipity Brands premieres a new line of super-premium ice cream, based on the iconic NYC restaurant, Serendipity 3, founded in 1954. The decadent line of ice cream is now available at participating 7-Eleven stores nationwide as well as other select retailers. Eight fantastical flavors, inspired by the restaurant’s signature sundaes, include Frrrozen Hot Chocolate, Strawberry Fields Sundae, Forbidden Broadway Sundae, Birthday Cake, Café Espresso Chip, and Outrageous Banana Split. With a history that spans almost 65 years (and always a line out the door), Serendipity 3 restaurant has entertained the appetites of children, adults and famous celebrity personalities alike.

serendipity brands ice cream frozen hot chocolate
Photo by Rob Rich/SocietyAllure.com

Serendipity 3 is most famous for their Frrrozen Hot Chocolate (also available in Peanut Butter and Mint), the Outrageous Banana Split, Drug Store Sundaes, Strawberry Fields Sundae, and of course the Golden Opulence Sundae, the $1,000 sundae with three scoops of Tahitian Vanilla Ice Cream, edible gold, and many more grand toppings that requires at least a 48 hour advanced notice as the ingredients “must be flown in from different parts of the world,” according to owner Stephen Bruce.

“One of Serendipity 3’s long-time customers Andy Warhol once said, ‘The idea of waiting for something makes it more exciting’, and that’s exactly how our team feels about the launch of our new super premium line of ice cream,” said Mark Smolin, CEO of Serendipity Brands. “The wait is finally over, and we couldn’t be more thrilled that for the first time our fans outside of New York City and across the United States will now be able to enjoy these iconic flavors right from their own freezer.”


In addition to their line of ice cream, Serendipity 3 sells a variety of snacks, merchandise, and apparel on their website. These include a Serendipity 3 glass goblet, Tiffany Lampshade mugs, baseball caps, Living Royal Socks, and more.

serendipity brands ice cream frozen hot chocolate
Photo by Rob Rich/SocietyAllure.com

Serendipity 3 in New York City is located at 225 E 60th St and is open seven days a week for breakfast, lunch, and dinner until midnight.

https://serendipity3.com // 212-838-3531

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