As we gear up for the official start of summer in the Hamptons, here are our five favorite newly discovered fashion brands that are a must for upgrading your summer style wardrobe.
Bromelia Swimwear is an ethical private California label, which draws its design and inspiration from the sun and sand of Rio de Janeiro. Bromelia was designed alongside a team of talented local female Brazilian artists. The Leme Bikini in Banana Flower, pictured above, will steal the show at the beach this summer. Named after a tiny local beach at the end of Copacabana in Rio de Janeiro, this bikini will instantly have you thinking of soft, white sand, colorful umbrellas, and refreshing citrus cocktails. Sign up for their newsletter to receive 15% off your first purchase. Free domestic shipping. (tops & bottoms are $49, each)
Perfect for your Hamptons summer style wardrobe, Blowfish Malibu has combined style and comfort to make the perfect shoes to bring to out east. Their wedges, sandals, and sneakers are not only comfortable and do not require you to ‘break in to them’, they are perfect for every Hamptons summer activity from evening walks along the beach, lounging at the pool, or as the perfect transitional footwear taking you from the beach or pool and directly out to dinner al fresco. Available on Amazon and Zappos.
Think dreamy days at the beach or out for the day with your significant other and a beautiful picnic basket. Eileen West is known for their classic and ethereal gowns that have now become so popular with the prairie trend that women are wearing them as summer dresses. They also have a gorgeous selection of pajamas, ideal for those long, leisurely mornings while enjoying a brunch spread on your patio with plenty of local fruit, bagels, and mimosas.
What you wear under your clothes is just as essential as what you wear on the outside. Felina has a selection of must-have bras and underwear for all of your stylish Hamptons summer soirees, from deep plunging dresses and strapless, perfect for showing off those glowing, tan shoulders. Their selection includes the Felina Body veil Plunge Bodysuit ($58), and Jezebel Embrace Plunge Convertible Low Back ($38).
On Gossamer has your everyday bras that are just as comfortable as they are flattering. Their collection includes the Beautifully Basic Strapless Multi way Bra ($48), Micro T-Shirt Bra ($44), and Sleek & Lace Demi ($48). They also have a full selection of panties. Available at Bloomingdales and on their website with free shipping on all orders over $50. Subscribe to their newsletter and receive 20% off plus free shipping on your first order.