Sweet Sunday: The Lovely Candy Company


The Lovely Candy Company is truly a luscious treasure in the candy industry. This is another incredible company I discovered at last month’s Summer Fancy Food Show. Founded in 2013 by husband and wife team, Jackie and Mike Nakamura, the company began under the principle of making delicious candies made with not only the best ingredients but also candies that can be enjoyed by consumers who have food sensitivities.

The concept for the licorice started when Jackie challenged Mike to find an all-natural, gluten-free licorice product. Mike was unable to, and that’s when “the light bulb moment” hit. Seeking to fill a hole in the candy market, the Nakamuras got busy to find a manufacturing partner capable of creating premium, non-GMO, and gluten-free confections.


I had the opportunity to try the Strawberry Licorice and the Superfruit Chews. I always associated the taste of red licorice with Twizzlers: tough, uncomfortably chewy, and made with artificial flavoring and colors. The licorice I tasted here was the complete opposite. You could easily eat three or four pieces at a time. The delicately sweet strawberry flavor radiates across your tongue, and is divided into bite size pieces, which make this sweet treat perfect for snacking on poolside. The Superfruit Chews were magnificent. Though I was more drawn to the licorice most likely because unwrapping was not required, I kept thinking that the Chews would be so perfect to add to goodie bags for children’s birthday parties, bridal showers, or any summer event.


The licorice is available in original, cherry, and strawberry. Other gluten-free options in the Lovely Candy Company collection include buttery Sea Salt Caramels, rich fudge-flavored Fudgee Rolls, as well as Fruit Chews and Superfruit Chews that contain real fruit bits in apple, cherry, blackberry, cranberry, raspberry and blueberry choices. If you were to come over to my house and want something sweet, guaranteed you will find these in our pantry closet!

Lovely Candy® is made for everyone! Each product is kosher, gluten free, non-GMO, soy free, wheat free, has zero trans fats, and no high fructose corn syrup or artificial ingredients. Over forty retailers carry their line of products including Costco, Whole Foods, The Fresh Market, Hallmark, and MGM Grand. Or, you may choose to purchase directly from their website.



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